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Provider pricing

Free to list. What you pay depends on your category.

Listing on Passings costs nothing. Beyond that, what you pay depends on your category and the rules that govern it. The rates below are what we charge — not estimates.

Provider plans

Subscription

Every lead included, at one flat monthly rate.

$149per month

Or $1490 a year, billed annually.

This is the rate your Provider Agreement refers to. Schedule LS §LS.2 sets your subscription fee as the rate published here for your category and state.

Families who reach you through Passings cost nothing extra. There is no per-lead charge while the subscription is active, however many families contact you.

Available to funeral homes.

  • Every lead in your category and state — no per-lead fee.
  • Billed in advance through Stripe. No activation or setup fee.
  • Monthly or annual. Cancel any time; cancellation takes effect at the end of your term.

If a subscription rate changes, we notify you in writing at least 30 days before the new rate takes effect.

Listing is always free. Per-lead fees are set per category and state, and are shown on each category page and in your provider portal. All prices in US dollars.

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Passings is a planning tool, not a provider of legal, financial, or medical advice. Always consult a qualified professional for wills, trusts, powers of attorney, and healthcare decisions.

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Last updated: May 14, 2026
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