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Affiliate Disclosure

This page explains the commercial relationships behind content and recommendations on Passings. We believe you have a right to know when we have a financial stake in what we link to.

Last updated: May 11, 2026

Short version: Passings earns revenue in two ways — affiliate commissions when you purchase from a linked third-party service, and per-lead fees paid by providers in our marketplace. Families are never charged to submit a quote request.

FTC disclosure

This disclosure is provided in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 CFR Part 255). When Passings links to a third-party product or service and earns a commission if you purchase, that link is an affiliate link and we are required to disclose the relationship.

Affiliate status does not influence which services we recommend. We only feature services we believe provide genuine value to families navigating end-of-life planning. Our editorial judgment is not for sale.

Passings may partner with third-party legal, financial, and end-of-life services. When you access one of these services through a link on our platform, Passings may receive a commission or referral fee from the third party at no additional cost to you.

Current or planned affiliate relationships may include:

  • Online legal services (e.g., will preparation, trust creation, power of attorney documents)
  • Document preparation services (e.g., death certificate retrieval, vital records assistance)
  • Insurance and financial planning services (e.g., final expense insurance, estate settlement support)

Affiliate links on the platform are clearly distinguished from organic content wherever technically feasible. When you hover over or navigate to an external link tied to an affiliate relationship, the destination URL is always visible.

Provider marketplace — how fees work

Passings operates a marketplace connecting families with local service providers (funeral homes, estate attorneys, grief counselors, and others). The commercial model for this marketplace is:

  • Providers pay a per-lead fee when a family submits a quote request and their contact information is released to the provider. The fee varies by service category and is disclosed to providers in their onboarding agreement.
  • Families pay nothing to submit a quote request, view provider profiles, or receive a response. There is no charge at any point in the family-facing quote flow.
  • Featured placement is a paid tier — providers who appear at the top of search results have purchased a featured listing. All featured providers are labeled as such in the marketplace UI.

What this means for recommendations

The presence of an affiliate relationship or a paid listing does not mean we endorse a provider or service unconditionally. All providers in the Passings marketplace are subject to our Trust & Safety standards regardless of whether they hold a paid tier.

For third-party affiliate services, we exercise independent editorial judgment. We do not feature a service solely because it pays us a commission.

Your choices

You can use Passings without clicking any affiliate link or submitting a quote request. The core planning tool — checklist, document vault, collaborators — is free and requires no commercial interaction.

If you have a question about a specific link or want to know whether a particular recommendation is affiliate-compensated, contact us at [email protected]. We will respond within 5 business days.

Contact

For questions about this disclosure or our affiliate relationships: [email protected]