For Funeral Homes
Reach families at the moment they need you.
Connect with families planning traditional and personalized services.
Why Passings
Families who need a funeral home are already here.
Families using Passings to plan ahead are actively researching funeral home partners in their area. Reach them at the moment they're considering options — before they've made a decision — with verified, intent-confirmed leads delivered directly to you.
How it works
Up and running in minutes.
Create your provider profile
List your funeral homes services, service area, and a brief description. Free to register, no setup fees.
Receive matched leads
Families searching for a funeral home in your area are connected to you based on their specific needs.
Pay only for what you receive
No monthly lead minimums. On pay-per-lead, you're charged only when a lead is delivered — and only for the ones you accept.
Pricing
Straightforward pricing.
Choose pay-per-lead or a Pro subscription. Every plan is month-to-month — no retainers, no long-term contracts.
Per-lead pricing
Lead fees vary by category and service type. Sign up to see the exact rates for your category — no commitment required.
3 complimentary leads
3 complimentary leads for per-lead provider categories — no expiry, no credit card required to start.
Everything included
Your listing, lead delivery, and dashboard access are included with every account — no add-ons, no tiers.
Lead types available for funeral homes
- Traditional funeral service
- Pre-need consultation
- Cremation service inquiry
- Graveside service
- Home funeral guidance
Rates are shown after sign-up. No credit card required to join.
Our commitment
What we never do.
No exclusive territory lockouts
We don't sell geographic exclusivity. Multiple qualified providers can serve the same area, and families choose who to contact.
No data resale — ever
Family contact information is never sold, licensed, or shared outside of Passings. Lead data stays between you and the families who chose to reach you.
No hidden fees
No setup costs, no renewal charges, no hidden line items. Choose pay-per-lead or a Pro subscription — both are clearly priced upfront.
FAQ
Questions from providers like you.
About funeral homes
General questions
Ready to reach families who need you?
Join Passings today. Connect with families who are actively planning — in your area, when they're ready to talk.
Early-access providers receive discounted introductory rates.