For Florists
Reach families at the moment they need you.
Reach families arranging flowers and floral tributes at the time of a loss.
Why Passings
Families who need a florist are already here.
Flowers are among the first arrangements families make after a death — for the service, the casket, and the reception. Passings connects florists with families who are actively planning a funeral or memorial, matched at the moment they're ready to book. Every lead includes the service date and type so you can respond with exactly what's needed.
How it works
Up and running in minutes.
Create your provider profile
List your florists services, service area, and a brief description. Free to register, no setup fees.
Receive matched leads
Families searching for a florist in your area are connected to you based on their specific needs.
Pay only for what you receive
No monthly lead minimums. On pay-per-lead, you're charged only when a lead is delivered — and only for the ones you accept.
Pricing
Straightforward pricing.
Choose pay-per-lead or a Pro subscription. Every plan is month-to-month — no retainers, no long-term contracts.
Per-lead pricing
Lead fees vary by category and service type. Sign up to see the exact rates for your category — no commitment required.
3 complimentary leads
3 complimentary leads for per-lead provider categories — no expiry, no credit card required to start.
Everything included
Your listing, lead delivery, and dashboard access are included with every account — no add-ons, no tiers.
Lead types available for florists
- Funeral casket spray
- Standing floral tribute
- Reception and gathering arrangements
- Sympathy bouquet delivery
- Memorial wreath
Rates are shown after sign-up. No credit card required to join.
Our commitment
What we never do.
No exclusive territory lockouts
We don't sell geographic exclusivity. Multiple qualified providers can serve the same area, and families choose who to contact.
No data resale — ever
Family contact information is never sold, licensed, or shared outside of Passings. Lead data stays between you and the families who chose to reach you.
No hidden fees
No setup costs, no renewal charges, no hidden line items. Choose pay-per-lead or a Pro subscription — both are clearly priced upfront.
FAQ
Questions from providers like you.
About florists
General questions
Ready to reach families who need you?
Join Passings today. Connect with families who are actively planning — in your area, when they're ready to talk.
Early-access providers receive discounted introductory rates.